User Experience
The client
As public broadcaster in Belgium for the Flemish Community VRT distributes a wide variety of content over many different channels. They focus on qualitative content in the areas of information, culture, education, entertainment, and sports. VRT does not only wants to produce qualitative content but also qualitative digital channels. Which creates a growing importance for UX, UI and inclusive design.
The goal
What we did
Top task analysis
User interviews
User testing
A/B testing
Support of design & development
Documentation of internal guidelines for accessibility & WCAG
Our approach
Accessibility & UX research and design support for VRT MAX & other VRT websites and applications. For VRT MAX we advise, guide and support VRT in all user research in function of the further development and optimization of the applications and website. For this purpose, user research is regularly set up, for example:
Top task research of website and applications
User experience of children through interviews, focused on the KetNet offer and the child profile
User tests on working with mixed content such as podcasts, radio and audio clips
A/B testing to improve conversion to a specific viewing or listening experience
The results
WCAG compliant websites, platforms and applications
A great user experience on all different channels
A consistent an appealing visual design and user experience
Improvements to specific features based on user research
Such as a restructuring if the search functionality to improve searching for both audio and video content.
