
Customer Centric Strategy
User Experience
The client
Brouwland is Europe’s most specialized supplier for winegrowers, brewers and distillers, for both hobby and professional use.
The goal
What we did
Customer journey workshops and personas
Focus groups & card sorting
Structuring: information architecture
Design & wireframes
User testing
Our approach
In the first step we organized workshops to define the client base of Brouwland into three personas and we mapped out customer journey of each of these personas.
The results
Detailed personas
Customer Journey maps
Information architecture
Validated wireframes for the entire site both for desktop and mobile screens