Accessibility audits guide Toyota Belgium towards an inclusive website

Accessibility audits guide Toyota Belgium towards an inclusive website

Inclusive Design

User Experience

Accessibility

The client

Toyota Belgium is part of Inchcape Belux, and is responsible for the commercialization of Toyota and Lexus products for the Belgian and Luxembourgish markets.

They strive to be an inclusive company. Toyota Belgium is committed to implementing inclusive practices within their offerings, in line with the European regulations.

The goal

Toyota Belgium aims to comply with the European Accessibility Act, that comes in effect on June 28th, 2025.

A key step in achieving compliance is conducting a manual audit of the digital service. A manual audit serves two important purposes:

  1. It provides Toyota with a clear understanding of the current accessibility status of the digital service.

  2. It is essential for drafting an accessibility statement.

Following the manual audit, ongoing monitoring is crucial. This helps quickly identify and address any issues in new releases or changes. For this, an automated testing dashboard was desired.

“Thanks to your insights during the presentation and workshop, I now better understand how accessibility opens doors for everyone. Thank you so much for your collaboration.”

Soumaya Amjoud, UX/UI & CRO Manager

Toyota Belgium aims to comply with the European Accessibility Act, that comes in effect on June 28th, 2025.

A key step in achieving compliance is conducting a manual audit of the digital service. A manual audit serves two important purposes:

  1. It provides Toyota with a clear understanding of the current accessibility status of the digital service.

  2. It is essential for drafting an accessibility statement.

Following the manual audit, ongoing monitoring is crucial. This helps quickly identify and address any issues in new releases or changes. For this, an automated testing dashboard was desired.

“Thanks to your insights during the presentation and workshop, I now better understand how accessibility opens doors for everyone. Thank you so much for your collaboration.”

Soumaya Amjoud, UX/UI & CRO Manager

Toyota Belgium aims to comply with the European Accessibility Act, that comes in effect on June 28th, 2025.

A key step in achieving compliance is conducting a manual audit of the digital service. A manual audit serves two important purposes:

  1. It provides Toyota with a clear understanding of the current accessibility status of the digital service.

  2. It is essential for drafting an accessibility statement.

Following the manual audit, ongoing monitoring is crucial. This helps quickly identify and address any issues in new releases or changes. For this, an automated testing dashboard was desired.

“Thanks to your insights during the presentation and workshop, I now better understand how accessibility opens doors for everyone. Thank you so much for your collaboration.”

Soumaya Amjoud, UX/UI & CRO Manager

What we did

Extensive manual accessibility audit

Reporting

Automatic accessibility testing

Creation of an Accessibility statement

Our approach

Manual audit of the digital product

To start the manual audit, we began with a brief analysis to determine the scope. This involves asking essential questions such as:

  • What are the most frequently used screens or user journeys on the website?

  • How big are the differences between the components on the various pages?

  • Are users already experiencing any specific problems?

Once we have clarity on this, we can start the manual audit.

During this phase, we use the supporting tools that people with disabilities also use. These include screen readers, magnifiers, specific combinations of browsers and operating systems or, for example, a braille display.

Violations or potential areas for improvement are identified and documented in detail.

During the documentation process, the following information can be provided:

  • What the observation is about, by providing a title

    • e.g. the main landmark must contain all of the page's primary content

  • How big is the impact to the end user

    • e.g. critical, has the highest impact to the user.

  • Which target group can best solve this problem

    • e.g. developers, UI designers, Content teams or managers, …

Overview of all manual findings during an audit
Overview of all manual findings during an audit
Overview of all manual findings during an audit

Automated accessibility audit

Automated checks were added for this client to form a complete picture of the website.

Various accessibility tests can be run automatically. These tests focus more on direct problems in code, rather than bigger inclusive issues. It helps to establish a baseline. Automated tests can also help to easily detect new errors after a manual audit and to check for adjustments.

Important to point out is that automatic testing alone is not sufficient to comply with the European Accessibility Act. Your website can never be EAA-compliant without a manual audit.

Automated accessibility audit

Automated checks were added for this client to form a complete picture of the website.

Various accessibility tests can be run automatically. These tests focus more on direct problems in code, rather than bigger inclusive issues. It helps to establish a baseline. Automated tests can also help to easily detect new errors after a manual audit and to check for adjustments.

Important to point out is that automatic testing alone is not sufficient to comply with the European Accessibility Act. Your website can never be EAA-compliant without a manual audit.

Overview of the dashboard that shows the amount of automated checks
Overview of the dashboard that shows the amount of automated checks
Overview of the dashboard that shows the amount of automated checks

Reporting and the creation of an accessibility statement

Finally, we compile all deliverables:

  • manual audit results

  • automatic test results

  • presentation with a summary of the project

  • draft accessibility statement

All information is reviewed during a delivery meeting with all key stakeholders. Of course, this is only the beginning of the accessibility process.

That is why we provide support with:

  1. Drawing up a roadmap, so that the most important problems are tackled first

  2. Offer our expertise to develop graphical, but also technical solutions for accessibility problems

  3. Further guidance to become compliant with the EAA

  4. Accessibility trainings

Do you have questions about accessibility, the EAA or inclusive design?
Feel free to contact us without any obligation.

Reporting and the creation of an accessibility statement

Finally, we compile all deliverables:

  • manual audit results

  • automatic test results

  • presentation with a summary of the project

  • draft accessibility statement

All information is reviewed during a delivery meeting with all key stakeholders. Of course, this is only the beginning of the accessibility process.

That is why we provide support with:

  1. Drawing up a roadmap, so that the most important problems are tackled first

  2. Offer our expertise to develop graphical, but also technical solutions for accessibility problems

  3. Further guidance to become compliant with the EAA

  4. Accessibility trainings

Do you have questions about accessibility, the EAA or inclusive design?
Feel free to contact us without any obligation.

Toyota Yaris product page with automated errors highlighted on the screen
Toyota Yaris product page with automated errors highlighted on the screen
Toyota Yaris product page with automated errors highlighted on the screen

The results

Insights on accessibility flaws

Monitoring accessibility via automatic checks

Accessibility statement in line with EAA

Transparent Accessibility score of the website