Analytics & Optimisation
The client
Deredactie.be is Flemish public broadcaster’s online news platform. They provide their readers with the most recent news accompanied by more in-depth articles and video reports. Deredactie.be stands for providing credible news and relies as little as possible on sensational news items.
The goal
What we did
Dashboarding
Klipfolio
Analysis
Google Analytics, ComScore
Editor Analytics
Parse.ly
Our approach
During 4 months, our experts assisted the editors and journalist of the online newsroom in clarifying the charts they got to see every day. This daily report was expanded with web analytics- and social media numbers. Real-time numbers were continuously reported as well. These numbers aimed at delivering the most valuable insights for fast decisions.
The results
Eventually all data-related innovations provided for a gradual change in the online newsroom’s mind-set. Journalists will have a better view of what the reader wants. Decisions are therefore from now on not only based on gut feeling. Data is now playing a major role in every decision.
After the need for data on the website and social media use of the reader became clear, an audience manager was appointed. The manager is responsible for monitoring and reporting the charts. In this way, the data-driven approach is maintained.
