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15 July 2020
User Experience
Do you also have so much month left at the end of your money?
It could be a message on a kitchen tile (and it probably just is). But it is often a frightening reality: transferring a little money from the savings to the checking account every month. Not a life-threatening situation but unsustainable in the long term. Okay, time to take the bull by the horns and start budgeting!
And how nice is it to discover a piece of software that not only helps you manage your household budget, but also teaches you how to do that and offers a great user experience. In UX Terms this is called “user engagement” and YNAB (You Need A Budget) is doing a great job.
User engagement = onboarding + engagement in the long term
What is user engagement exactly? User engagement is about two things:
How do you teach people to work with your software (also called user onboarding)
How do you keep those users engaged over the longer term (user engagement, user loyalty)
YNAB is doing a great job on both accounts. Finger licking good actually (don’t do that btw, not a good thing to do in these times of COVID-19) . What is it that makes YNAB so terrific for me? I’ll just give you a couple of examples.
Your daily step by step mail
As soon as you start working with YNAB you receive a short e-mail every day. No newsletter that is sent to everyone en masse but a series of messages that take you step-by-step through the learning curve and let you discover new functionalities.