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6 June 2023
User Experience
Once upon a time there was a creative caveman, let’s call him Tork. While he was painting his cave, Tork tried to caption the motion of his hunt from earlier that day. He did so by depicting animals in multiple overlapping positions, creating the illusion of movement. If Tork was alive in this day and age, I’m not sure if he’d be a UI/UX Designer. Maybe he would still be a hunter, or worse, someone who writes blogposts. But if he was a designer, I’m sure he would go Neanderthal for Motion Design.
But what the mammoth is Motion Design?
Well, if you’re really into definitions, I can give you this: The art of bringing user interfaces to life by adding an extra dimension; time.
So basically, you make static graphic elements respond dynamically to the actions of your user.
Here is a visualization of the difference between a static button and a button that has Motion Design added to the mix: