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25 May 2023
User Experience
Have you ever noticed that time seems to fly when you’re engrossed in a task? Or that it drags on endlessly when you’re bored or uninterested? As designers, we can use our knowledge of the time paradox to create user experiences that feel shorter and more engaging.
What is the Time Paradox?
The time paradox is the idea that our perception of time is relative to the mental processing required to complete a task. When we’re engaged in a task that requires a lot of mental processing, time seems to slow down. Conversely, when we’re engaged in a task that requires less mental processing, time seems to speed up. Makes sense, right? I mean, I’ve never fallen asleep during a rollercoaster ride, have you?
How Can We Use the Time Paradox in Design?
One way to use the time paradox in design is through progressive disclosure. Rather than presenting all the information at once, we can reveal it gradually over time. This can help to keep users engaged and make the experience feel shorter. It’s like when you’re waiting for a pizza and the delivery guy keeps sending you updates, letting you know that the pizza is on its way. Suddenly, time doesn’t seem to drag on so much anymore!