Make Time Fly with UX Design

For example, rather than presenting a long form to fill out all at once, we can break it up into smaller, more manageable chunks. We can also use progress bars or indicators to show users how far along they are in the process, which can make it feel like they’re making progress and that the task is shorter than it actually is.

Would you prefer the application form on the left or right?

For example, rather than presenting a long form to fill out all at once, we can break it up into smaller, more manageable chunks. We can also use progress bars or indicators to show users how far along they are in the process, which can make it feel like they’re making progress and that the task is shorter than it actually is.

Would you prefer the application form on the left or right?

Two versions of an online form. On the left, a long single-page form with fields for name, date of birth, gender, email, phone number, and full address. On the right, a step-by-step form with the same fields, with step 1 'Your details' active and a clear 'Next, your address' button. The right side offers a more guided and structured user experience.

Don’t Count Clicks

Another related principle to progressive disclosure is the idea of “don’t count clicks.” While the 3-click rule has been popularised as a benchmark for good design, it’s important to remember that it’s not the number of clicks that matter, but the effort required from the user. In fact, some tasks may require more clicks, but if they are designed in a logical and manageable way, users may feel like they are making progress and the task may feel shorter.

This is where the time paradox comes in: a task that requires only 3 clicks may feel like an eternity if it’s confusing and frustrating, while a task that requires 12 clicks may feel like a breeze if it’s intuitive and engaging. As designers, it’s our job to balance the number of clicks with the ease and enjoyment of the user experience, and to remember that more clicks can be better if they are thoughtfully designed.

Keep it Honest

While the time paradox and progressive disclosure can be powerful tools in our design arsenal, it’s important to use them wisely. We don’t want to use them to manipulate or deceive users, but rather to create experiences that are engaging and enjoyable. We should always be transparent and honest with users about what they can expect and how long a task will take. It’s like going on a first date, where you don’t want to pretend to be someone you’re not, or there won’t be a next date.

By keeping the time paradox in mind and using progressive disclosure thoughtfully, we can create experiences that are both enjoyable and efficient. And who knows, maybe time will even fly by a little faster the next time you’re designing! Just don’t blame me if you forget to eat lunch because you’re so engrossed in your work.

Don’t Count Clicks

Another related principle to progressive disclosure is the idea of “don’t count clicks.” While the 3-click rule has been popularised as a benchmark for good design, it’s important to remember that it’s not the number of clicks that matter, but the effort required from the user. In fact, some tasks may require more clicks, but if they are designed in a logical and manageable way, users may feel like they are making progress and the task may feel shorter.

This is where the time paradox comes in: a task that requires only 3 clicks may feel like an eternity if it’s confusing and frustrating, while a task that requires 12 clicks may feel like a breeze if it’s intuitive and engaging. As designers, it’s our job to balance the number of clicks with the ease and enjoyment of the user experience, and to remember that more clicks can be better if they are thoughtfully designed.

Keep it Honest

While the time paradox and progressive disclosure can be powerful tools in our design arsenal, it’s important to use them wisely. We don’t want to use them to manipulate or deceive users, but rather to create experiences that are engaging and enjoyable. We should always be transparent and honest with users about what they can expect and how long a task will take. It’s like going on a first date, where you don’t want to pretend to be someone you’re not, or there won’t be a next date.

By keeping the time paradox in mind and using progressive disclosure thoughtfully, we can create experiences that are both enjoyable and efficient. And who knows, maybe time will even fly by a little faster the next time you’re designing! Just don’t blame me if you forget to eat lunch because you’re so engrossed in your work.

Make Time Fly with UX Design

Make Time Fly with UX Design

What is the Time Paradox?

How Can We Use the Time Paradox in Design?

Don’t Count Clicks

Keep it Honest

Don’t Count Clicks

Keep it Honest

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