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18 December 2017
Analytics & Optimisation
User Experience
Many of you have probably already heard about Hotjar when it comes to e-commerce websites. But can you also use this tool for informative websites? At Humix, we set up this tool for our own website and we are happy to share our experiences with you.
What is Hotjar?
Hotjar is an accessible and modern web analytics tool. The tool includes five core components: heatmaps, session recordings, funnels, form analytics, and user feedback. Hotjar offers understandable rapports with filtering/segmenting possibilities for these 5 components and helps you to quickly and efficiently find and debug issues on your website.
The all-in-one analytics tool
Hotjar is with it 5 components an overarching analytics tool that helps you to collect qualitative data, and depending from your price plan maybe also quantitative data. We will discuss each component in this blogpost and explain the possibilities of each component and how we use it on our own informative website.
(For your information: we use the basic version which is free and has some restrictions.)
Heatmaps
Heatmaps show you where visitors click, scroll, and pay attention. These help you identify trends in behaviour so you can discover what works or doesn’t work on your site. Hotjar offers click heatmaps, scroll heatmaps and movement heatmaps. With these heatmaps you can analyse where certain content is most likely to be successful.