You are familiar with the Google Analytics interface? Or you have already followed an introduction course? Then it’s time to step up your game! Get acquainted with Enhanced Ecommrce, custom reports, data exports, custom segments, etc.
During this training you’ll learn:
- Dealing with ecommerce reporting
- The advantages and principles of enhanced e-commerce
- How to create custom reports and how to share it with others
- How to get additional insights from your data with secondary dimensions
- Create, store and use segments in your reports
- How UTM tagging makes your campaigns comprehensible
- Configuring the main views, filters and other account-level settings
This training is designed for professionals with a proper basic knowledge of Google Analytics.