The UX analysis gives insights in the different user groups (personas), their requirements, top tasks and the environment in which they want to carry out these tasks. Methods used during the UX analysis are: persona creation, experience mapping, in-depth interviews, user focus groups, content audit,…
The information architecture (IA) forms the basis of an application or website, it structures and labels the content so that the user easily finds his way through the application and can perform his tasks intuitively.
Methods used are live moderated or remote online card sorting, structure testing, …
Wireframes visualize how the application will look like and how the user interface will be built. Wireframes can evolve into a clickable prototype so that user tests can be performed to collect user feedback.
We recommend to organize user tests to evaluate a product, feature or prototype with real end users. By having a selection of end users perform some typical tasks with your application, problems can be detected and later addressed.
UX optimization is the process of continuously improving the online user experience using analysis tools such as click heatmaps, A/B testing …