Not knowing your customer is not an option anymore. It is paramount that you know and understand your customer personally and that you can anticipate on their every desire and move. The age of marketing towards the masses has long gone, we have now entered the era of one-to-one communication.
This is where our personalization experts can help you as they have all the right skills and tools at their disposal to build a personal customer journey, based upon extensive insights in the collected and analyzed data.
Based upon your customer personas and segments we can help you build a roadmap towards this personal approach that will help you improve all your customer interactions and achieve your business objectives.
Audience Creation & Population
A very important step in the personalization journey is knowing who your customers are. They can be described in personas and detailed into segments with their own characteristics and values.
Our personalization experts can guide you in building a clear picture of these personas and mapping them onto the different segments you have, in order to form a strong basis for further personalization and improved customer loyalty.
A/B testing is a way to find out which of two webpages, emails or personalization components work the best. The system will offer different versions to a set of users and, after a predefined number of views, will ‘choose’ a winner and show the winning version to the bulk of the customers, this way improving conversion, retention and sales.
Our experts can help you with the setup and analysis of different types of A/B testing campaigns.
A site gets visitors from different channels like organic traffic, direct traffic, paid traffic, etc. By monitoring and adjusting the performance of these channels we can use these to achieve the online goals. To get the highest possible conversion rate, we will be looking for opportunities to widen the funnel which increases the likelihood of a conversion.
This exercise can be combined with customer journey maps and A/B testing to make sure you get the right performance in every phase of the life cycle and across all interactions and touchpoints.