Goal & KPI Definition
Companies have to know what they’re up against. Making data driven decisions begins with knowing what information you need.
That’s why it is important for an organization to determine their goals and KPIs in advance. This way, the entire organization is aligned and understands against which parameters, campaigns and optimizations will be evaluated.
Customer Journey Mapping
A Customer Journey Map is a visualization of the interactions the customer has with all possible touchpoints in his or her journey, such as the website, emails, social media, points of sales,… In short; every interaction between you and your customer during every phase of his or her life cycle.
The visualization of all these interactions helps to understand that a customer’s journey is not linear and that different departments need to align to ensure a unified experience.
Often different opinions and perceptions exists on how data mature an organization is, or in other words: “How good is the quality and reliability of your data and do you know how to interpret and use it?”. By providing an assessment that questions your current data maturity from different points of view, the voice and perceptions of all stakeholders surface.
Based on the results, our consultants help design a plan that strives for growth of your organization’s data maturity. In which they focus on all aspects that impact on organization’s maturity: strategy, data gathering, customer centric culture, in-house knowledge, operational capabilities and the available technology.
Data As An Asset
Are you truly aware of the value that qualitative data has? Not only for informing business decisions, but also as an asset in itself. Data can be used to feed artificial intelligence and machine learning models, which can differentiate your service from competitors. Or which can even lead to complete new business models.
Our data strategists think along how the available data can create value for both your business and consumers. We’re happy to take on the challenge of setting up proof-of-concepts of new business models, driven by data, together with your innovation team.