GOOGLE ANALYTICS BASIC TRAINING



You have Google Analytics installed on your website, but now what? During this training, we will make you familiar with the basic principles and reports in Google Analytics. This will empower you to get the insights out of Analytics to review your campaigns and visitor behaviour.

Topics

  • What is Google Analytics?
  • How is data collected?
  • Standard filters
  • Using the basic interface
  • Audience Reports
  • Flow Reports
  • Acquisition reports
  • Content Reports

For who?

For anyone who has little or no experience with Google Analytics and is looking for a solid basic knowledge of the analytics package.