SEO makes your website score better in organic search results (unpaid). By actively focussing on SEO your website will rank higher in search engines in the long term and attract valuable visitors.
Before we can set up such a project, we analyze your website and find out where improvements can be made. This is happens at three levels:
- Content: Is the content offered based on keywords that are relevant to your product(s) or service(s)?
- Structural: How is the website structured? How do visitors navigate through your site and where do things go wrong?
- Technical: Are your URLs search engine friendly? In what way are pages linked to each other? Is there duplicate content available? Is the sitemap well built? Is there structured data present? …
SEO Action plan
With this information, we will continue to work and we’ll decide what steps need to be taken. We establish a list with working points on SEO level. What can we technically or substantively do to improve your SEO score, or what do you have to take in account when creating your own content?
Depending on your goals and budget, we set up a personalized route with pre-defined key performance indicators.
Of course, there is also a wide range of tools that can assist you during your SEO strategy. For every aspect of your plan a different tool fits better than the other. Within Humix we use the following SEO tools:
- AdWords Keywords
- Google Search Console
- Screaming Frog
- SEO Checker