Big webshops, the grocery store around the corner.. For every kind of business there are different reasons why having a Facebook company page is interesting. You can manage a Facebook company page in all kinds of ways. Do you want to be purely informative, rather amusing, of just advertise your product? For either which reason you use a Facebook company page, one thing stays the same: a good start is everything!
Behind every company page on Facebook is a personal profile. You can not make a page on Facebook without being logged in to a personal profile. What you can do though is converting a personal account to a Facebook page. In this little tutorial I will explain to you how you can do this in a few easy steps:
Another option is to attach your company page to a personal profile. This is perfect for, for example, a one-man business. Once you’re logged in you can click on “Create a page” under “Pages” in the left side column. The first choice you have to make is for what kind of business you are creating a page. Are you a local company, a big organisation or a good cause? In this example we choose for “Company, Organisation or Institution”. Than you choose a category where your company takes part of and you give a company name. Once you’ve done all this, you’re gonna forsee your page of the necessary information.
Now Facebook asks you to give a description of your company and a link to your website. If you don’t have a website, you can also give for example your Twitter-account. Now your company page is ready for use! However, there is still a lot of information that you can (read: need to!) give on your page. Go to the timeline of your page and click just below your wall photo on ‘Info’.
To begin, you choose a Facebook webadress in stead of a numeric URL that Facebook generates for you automatically. This link you can than use in ads or leaflets. If you give an existing address at Address you enable your clients to check in at your company. Once you add an address, you notice that under ‘Category’ you can now also add a ‘Subcategory’. Watch out with this one! You can only add existing subcategories, and for us at Humix there weren’t any relevant subcategories that exactly described what we do. But once you’ve added one subcategory, you can’t delete this anymore. You always have to have at least one subcategory. Because I had the same problem, I also know the solution. If you click again on “Edit address” you now delete the address and postal code and you press “save”. You then click again on “Edit address” and there’s a yellow box above the map. Here you click on “delete this place”, et voila, gone is the subcategory.
In short summary you give a concise descpription of what your company does. This description is also shown on the timeline of your page. At the long description you can go more into detail at what your company has to offer. Do you sell products, then you can sum these up at Products. Are you a service company, then you sum up the services that you offer your clients.
A profile picture on Facebook makes your company easily recognized on the timeline or for example if you react on a post. Choose a clear and qualitative image of your logo. Your profile picture makes sure that users recognize you so don’t change it too much.
A cover photo creates a lot of opportunities. You have to see it as a kind of banner. When a user opens your Facebook page, your cover photo is the first thing they see. Tip: use a call-to-action in your cover photo. You can’t link immediately to a webpage, but what you can do is add a link in the description of this cover photo.
The image that you use as a cover photo you can use in your advantage. Let your creativity run free, Photoshop is your friend. An example: you can let your profile picture be a part of your coverphoto. The measurements of a cover photo are the following:
On your Facebook page you can link to other social media that you use. To do this, you need to install the app of this certain social medium on your Facebook page. As an example, we’ll do this for Twitter. In the search bar on Facebook you typ in “Twitter for Page”. On the bottom of the page that opens you see a button “Install & Setting”. When you click on this, you add the app to your tabs. This is the menu right under your cover photo. When you don’t find Twitter here, look at ‘More’. You can do the same for Pinterest, Instagram, Google+,.. If a user on your Facebook page clicks on the tab of Twitter, they get to see your Twitter feed loaded in your Facebook timeline.
These days, a Facebook company page is nothing without content. It’s nice to have a thousand followers, but if you don’t entertain these followers and if they don’t interact with your page, than Facebook punishes you by almost never, or just not showing your posts to them. So it’s better to have a small but loyal amount of followers than thousands of followers where the interaction stops after liking your page.
The next step is Facebook Advertising. With Facebook Advertising you’re able to target people very specifically. You can target on age, gender, city, but also on which school they attended, where they work, what their job title is… For example, a college can target teenagers who just graduated high school. Only with Facebook are you able to target this specifically, because it’s the only social medium that has that much information about us and which lets us, companies, use it in our advantage. Further, Facebook offers many own tools like Custom Audiences and Look-a-Like Audiences which create tons of opportunities.
Need some help? Contact one of our experts and together we will come up with the best solution for your company!
Andreas Remes | 19 January 2015