Analytics for VRT News

Blog: Analytics for VRT News

VRT News

Deredactie.be is Flemish public broadcaster’s online news platform. They provide their readers with the most recent news accompanied by more in-depth articles and video reports. Deredactie.be stands for providing credible news and relies as little as possible on sensational news items.

Goals

Deredactie.be and VRT news in general, is an organization that has grown from decisions based on instinct. Therefore, At the start of this project, the main objective was to take numbers into account when decisions were made about the news items, content on social media, ...

Approach

During 4 moths, our experts assisted the editors and journalist of the online newsroom in clarifying the charts they got to see every day. For this part, the daily report was expanded with web analytics- and social media numbers. Also, real-time numbers were continuously reported. These numbers aimed at delivering the most valuable insights for fast decisions.

For this, (real-time) analysis tools such Parse.ly, Analytics and ComScore were extensively tested and used. In addition, visual dashboards made sure that the editors were able to make data-driven decisions at each given time.

Dashboarding

Klipfolio

Analysis

Google Analytics, ComScore

Editor Analytics

Parse.ly

Results

Eventually all data-related innovations provided for a gradual change in the online newsroom’s mind-set. Journalists will have a better view of what the reader wants. Decisions are therefore from now on not only based on gut feeling. Data is now playing a major role in every decision.

Next

After the need for data on the website and social media use of the reader became clear, an audience manager was appointed. The manager is responsible for monitoring and reporting the charts. In this way, the data-driven approach is maintained.

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