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The pros and cons of internal versus external customer journey mapping

The pros and cons of internal versus external customer journey mapping

There is still some doubt and hesitation when it comes to who needs to perform the Customer Journey Mapping exercise, who is the best placed person or organization to make this effort work. Should this be someone from your own team or would it be better to have this done by an external party?
Profile Luc Vos
Luc Vos Digital Strategist