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How data driven are you really?

How data driven are you really?

October 17, 2018
A sensitive topic in most cases, where do you stand today? What are the possibilities with data?
Profile Glenn Raeymaekers
Glenn Raeymaekers Web Analyst
DMP Bootcamp: Adobe Audience Manager

DMP Bootcamp: Adobe Audience Manager

Last week, Humix and our friends at iDA Mediafoundry co-organized a two-day boot camp to introduce some of our beloved clients to the world of Data Management Platforms (DMP).
Profile Yves Knaeps
Yves Knaeps Webanalist
What’s in a name, that which we call a persona, by any other definition would act the same…

What’s in a name, that which we call a persona, by any other definition would act the same…

'What is a persona?' I hear you ask. A good question, and please don't be afraid to ask it, since you are not the only one who will be asking this, but probably one of the few who dares to do so.
Profile Luc Vos
Luc Vos Digital Strategist
How often do you look into the Customer Mirror?

How often do you look into the Customer Mirror?

It might sound like a stupid question but are you your own customer? Do you know what it takes to buy something at your own store, what steps you need to go through to sign up for a newsletter, what communication is sent and how your customer support team answers questions?
Profile Luc Vos
Luc Vos Digital Strategist
Are you ready to get under your customer’s skin?

Are you ready to get under your customer’s skin?

Your customers visit your website or your store, they open and read your mails, they interact with you all the time and you already have the possibility to know all about them.
Profile Luc Vos
Luc Vos Digital Strategist
Intro to the Google Analytics Measurement Protocol

Intro to the Google Analytics Measurement Protocol

February 16, 2018
We use Google Analytics on a daily basis, but we rarely stop to think about how all this data is sent to the Google servers. Lets find out!
Profile Yves Knaeps
Yves Knaeps Webanalist
Facebook Audience Overlap tool explained

Facebook Audience Overlap tool explained

March 10, 2017
With the Audience Overlap tool of Facebook you can check if two or more of your audiences show any overlap.
Profile Anouck Van der Herten
Anouck Van der Herten