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Customer Journey Mapping Round Table Take-aways

Customer Journey Mapping Round Table Take-aways

Thursday, the 31st of January, the idyllic and historical location of Wagenoord in Mechelen hosted the first Humix Round Table with Customer Journey Mapping as topic. Customers from the telecom, banking, utilities and software sector joined us for an interesting discussion around how to improve the end to end customer experience and start the journey of personalization.
Profile Luc Vos
Luc Vos Digital Strategist
The pros and cons of internal versus external customer journey mapping

The pros and cons of internal versus external customer journey mapping

There is still some doubt and hesitation when it comes to who needs to perform the Customer Journey Mapping exercise, who is the best placed person or organization to make this effort work. Should this be someone from your own team or would it be better to have this done by an external party?
Profile Luc Vos
Luc Vos Digital Strategist
DMP Bootcamp: Adobe Audience Manager

DMP Bootcamp: Adobe Audience Manager

Last week, Humix and our friends at iDA Mediafoundry co-organized a two-day boot camp to introduce some of our beloved clients to the world of Data Management Platforms (DMP).
Profile Yves Knaeps
Yves Knaeps Webanalist
What’s in a name, that which we call a persona, by any other definition would act the same…

What’s in a name, that which we call a persona, by any other definition would act the same…

'What is a persona?' I hear you ask. A good question, and please don't be afraid to ask it, since you are not the only one who will be asking this, but probably one of the few who dares to do so.
Profile Luc Vos
Luc Vos Digital Strategist
How often do you look into the Customer Mirror?

How often do you look into the Customer Mirror?

It might sound like a stupid question but are you your own customer? Do you know what it takes to buy something at your own store, what steps you need to go through to sign up for a newsletter, what communication is sent and how your customer support team answers questions?
Profile Luc Vos
Luc Vos Digital Strategist
Are you ready to get under your customer’s skin?

Are you ready to get under your customer’s skin?

Your customers visit your website or your store, they open and read your mails, they interact with you all the time and you already have the possibility to know all about them.
Profile Luc Vos
Luc Vos Digital Strategist