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DMP Bootcamp: Adobe Audience Manager

DMP Bootcamp: Adobe Audience Manager

Last week, Humix and our friends at iDA Mediafoundry co-organized a two-day boot camp to introduce some of our beloved clients to the world of Data Management Platforms (DMP).
Profile Yves Knaeps
Yves Knaeps Webanalist
What’s in a name, that which we call a persona, by any other definition would act the same…

What’s in a name, that which we call a persona, by any other definition would act the same…

'What is a persona?' I hear you ask. A good question, and please don't be afraid to ask it, since you are not the only one who will be asking this, but probably one of the few who dares to do so.
Profile Luc Vos
Luc Vos Digital Strategist
How often do you look into the Customer Mirror?

How often do you look into the Customer Mirror?

It might sound like a stupid question but are you your own customer? Do you know what it takes to buy something at your own store, what steps you need to go through to sign up for a newsletter, what communication is sent and how your customer support team answers questions?
Profile Luc Vos
Luc Vos Digital Strategist
Are you ready to get under your customer’s skin?

Are you ready to get under your customer’s skin?

Your customers visit your website or your store, they open and read your mails, they interact with you all the time and you already have the possibility to know all about them.
Profile Luc Vos
Luc Vos Digital Strategist